YouTube is changing how it counts views for record-breaking music videos after controversy
YouTube has made a big difference in the music charting system after discovering that artists and labels use a growing nucleus to increase the number of people watching videos.
When the company calculates the music chart, YouTube no longer counts “ad views.” According to a new blog post, the placement of popular music videos is based on organic play.
Running a music video as an ad in front of other YouTube videos has become a common practice as it can be counted as a view count for a long time in the music industry.
This will allow you to work out a calculated advertising campaign specifically launched to post music videos on YouTube charts during the first 24 hours of publishing.
YouTube’s blog post is using this statistic (often displaying many record 24-hour views) as a “clear representation of direct cultural influences” and we want to make sure these figures are accurate.
The blog post says, “I’m really honored and taken it seriously.” “We made some modifications to our methodology to report 24-hour record debuts to maintain consistency and reliability across the platform.”
“It’s an honor and we take it very seriously.”
Due to the new changes, videos that can be debuted must be taken from organic sources such as ‘links directly to the video, search results, YouTube features such as external sites and homepages incorporating the video, next and trend views’ and more. According to the blog post.
The YouTube music card system has had some controversy over the last few months. In July, Indian rapper Badshah had the most records in 24 hours, with BTS reaching 7.46 million in seven months, with BTS surpassing 75 million.
However, people suspected that the sum of the rappers expanded with artificial views. Bloomberg later reported that Badshah and his team bought an ad to integrate or promote the video. This drastically increased the number of counts. YouTube has decided not to recognize the number of records.
The blog post reads, “Video ads are an effective way to reach a specific audience through song debuts, but YouTube paid advertising views will no longer be considered when viewing 24-hour history.”
Similar tactics are often used to fight record numbers in film studios and television networks, but they are not affected.
A YouTube spokesman told The Verge that this change “focuses on how YouTube music charts and records are aligned to industry standards and reported to Nielsen and other third-party charter companies.” The company does not change the entire platform.
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